Afi Tower. 2021
CREATIVE CONCEPT | PHOTO & VIDEO PRODUCTION

It's time to live differently
AFI Tower represents a break from stereotypes, inspiring us to showcase lives within its walls through a unique lens. We envisioned a camera journeying seamlessly from one apartment to another, capturing the diversity of its residents. For the manifesto video, we focused on celebrating the individuality of each person. The production involved a team of 10 actors and a 60-person crew, who spent four days building immersive sets across two expansive pavilions spanning 1,500 square meters. In our photoshoot, we embraced the ethos of “less is more,” bringing to life the energy of youth, vibrant colors, and the spirit of a local celebration—elements that define this extraordinary space.




