Roschino Residences, 2024
CREATIVE CONCEPT | AI CONTENT
Message in the forest
In the environment of a forest, words take on a special significance. The forest creates a unique atmosphere, and the text becomes a part of this living environment. Words placed in the forest acquire a special power, as if they are addressed to nature or reveal its secret thoughts. We proposed to place a typographic installation between the trees near Roschino with sound, personal words.
Place where you can be yourself
Freeing one's identity from the shackles of external conventions is not just a moment of liberation, it is a transition to the real self. In this idea, we proposed to make a subject shooting, showing the moment when the hero literally “throws off” the weight of everyday life, leaving it behind, and steps into the space where he can be himself.
